About Shelley

Shelley Dolley advises business book authors and speakers on how to build and grow their brands. She shares an industry insider’s perspective with her clients on the most effective strategies to widen their fan base, launch their next book, and garner higher speaking fees.

Shelley started as the personal assistant to management guru Tom Peters, eventually becoming his COO. Her involvement for over two decades in managing the career of one of the world’s leading speakers led his colleagues and less established speakers to seek her counsel. This resulted in coaching and collaborating with a wide variety of business authors on brand strategy, book launch events, product development, book tours, contract negotiation, social media strategy, and client relations. She is passionate about sharing ideas and helping those who wish to change the world for the better.